Combined: Embedded White-Label Financial services directly into a non-financial business’s existing product or platform.
This is when a business embeds ready-made financial tools into its platform and fully brands them as its own. The underlying financial provider handles compliance, licensing, risk, and technology, while the brand focuses on the customer experience.
Common Examples
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Branded debit or credit cards
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Investment or savings accounts inside another app
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White-label payment gateways
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Insurance offered inside a shopping app
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Business loans embedded in e-commerce platforms
